/// Pricing
Free until you publish. Pay only when focal points go live.
Free
Full Designer Extension access. Test focal points on staging sites before you commit.
- Full focal point editor in Designer
- Unlimited focal points
- Preview in Designer
- Works on webflow.io domains
- Focal points on published sites
Pro
Focal points go live on your published site. Perfect for freelancers and small teams.
- Everything in Free
- Focal points on published sites
- Focal points applied automatically on publish
- Email support (48h response)
How It Works
- 01. Install from Webflow Marketplace (free)
- 02. Set focal points on CMS images in the Designer
- 03. Preview them instantly — no publish needed
- 04. Subscribe to Pro or grab the Founder's Edition when you're ready to go live
- 05. Publish — focal points activate automatically
FAQ
Can I try it before paying?
Yes. The Designer Extension is fully functional on the Free plan — set focal points and preview them in the Designer at no cost. When you’re ready for focal points on your published site, upgrade to Pro through the Webflow Marketplace.
What counts as a "site"?
Each Webflow site with a custom domain where you want focal points applied on the published version counts as one site. Staging sites on webflow.io domains are always free and unlimited.
What happens if I cancel?
Your focal points are saved permanently and will reactivate if you re-subscribe. On the published site, images revert to Webflow’s default center crop until you re-subscribe.
Does it slow down my site?
No. Focal points are applied via a lightweight CSS file served from a global CDN. The loader is under 1KB and uses native CSS (object-position) with no visible performance impact.
How is billing handled?
All billing is managed through the Webflow Marketplace. You subscribe and manage your plan directly in Webflow — no separate account or payment setup needed.
What happens to my focal points if I switch plans?
All focal point data is permanently saved regardless of your plan. Upgrading or downgrading only affects whether focal points are applied on your published site.
What is the Founder's Edition?
The Founder’s Edition is a limited launch offer — pay $99 once per site and get lifetime Pro access with no recurring fees. Only 200 units are available during the launch window. Once they’re gone, this offer is permanently retired.
Is the Founder's Edition really lifetime?
Yes. Founder’s Edition includes all current and future Pro features for as long as Focal Point Forge exists, for the site you purchased it for.
Free to install. Upgrade to Pro when you're ready to go live.